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WBSA Annual Conference

MAY 1, 2014 -

Spring Conference: May 1 - May 4, 2014

San Francisco, CA
Westin St. Francis Hotel


Thursday, May 1st

1:00 - 3:00pm – SSATB Admission Leadership Council Regional Meeting for WBSA Conference Attendees and Bay Area SSATB Members

The SSAT Board of Directors founded the Admission Leadership Council (ALC) in 2009 to reestablish a more consistent organizational and professional voice for members. The ALC serves as an important sounding board for SSATB for the development of admission services; provides leadership in the area of professional development for admission professionals; and, advocates for the critical role of admission in schools. The ALC's popular regional seminars bring together hundreds of SSATB members to network, learn and collaborate on issues admission professionals are tackling today. Once again WBSA and SSATB are partnering to offer a joint WBSA/Bay Area meeting just prior to WBSA's Opening Reception. Kick off another great WBSA experience with the ALC event conveniently held in the WBSA conference hotel.

Separate RSVP required through SSATB. No cost to attend.

3:30 - 5:00pm – SSAT Training for Local Area Placement Directors SSAT will be hosting a training for local area placement directors immediately following the regional meeting. (This event is not relevant for WBSA member schools, but these placement directors will be invited to our opening reception, which will be a great opportunity to connect with them.)

5:00 - 7:00pm – Conference Opening Reception (cocktails and appetizers) This welcome reception will be a great opportunity to network with other WBSA admission folks as well as the placement directors and local area educational consultants who have been personally invited.

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Friday, May 3rd



8:00am - 9:00am – Breakfast

9:00 - 10:30am Keynote Address: Heather Hoerle, Executive Director, SSAT

10:30 - 10:45am – Coffee Break

10:45am - 12:00pm – "An Update on the Domestic Boarding Market", Pete Upham, Executive Director, TABS

12:00 - 1:00pm – Luncheon

1:00 - 2:15pm – "Learn How Inbound Marketing Can Help Explore New Markets and Strengthen Existing Ones", Ryan Bowse, Strategic Advisor, Ravenna Solutions.

Ryan Bowse serves as strategic advisor to Ravenna Solutions, an innovative admission software company for independent schools, and has held sales leadership positions at WhippleHill and Wikispaces. Ryan has spent the last decade working with independent schools helping them navigate the fast changing world of telling their stories online. With a vast set of experiences in social media, inbound marketing and content marketing, his strength is bringing clarity and practical sense to these often complex topics.

Ryan lives in San Francisco with his wife and 2 yr old son. Personally Ryan is a big advocate for independent schools. As an alumna, of Landmark School and Proctor Academy, he served on both Alumni Councils and as Landmark's Chairman of the Annual Fund.

2:15 - 2:30pm – Quick Break

2:30 - 3:45pm – "Creative Uses for Data", Alisa Evans, Director of Business Development, SSS by NAIS

Dinner on your own.

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Saturday, May 3rd



7:30 - 8:30am – Breakfast

8:30 - 9:30am – WBSA Business Meeting (required for member schools)

9:30 - 9:45am – Coffee Break

9:45 - 11:15am – "Legal Issues You Need to Know about in Your Admission Office," Michael Blacher, Partner, Liberty Cassidy Whitmore
Michael is an attorney who will share his expertise on legal issues that schools and admission professionals should be aware.

11:30 - 12:30pm - "Emerging International Markets and How to Break In," John Williamson, Linden Tours
John will give an update on emerging international markets, what research to do in advance of entering a new market (how to evaluate if a new market is right for your school), and how to evaluate the success of this new outreach.

Lunch on your own. Afternoon free.

6:00 - 8:30pm – Town School Reception in the evening (details to follow)

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Sunday, May 5th



11:00 - 2:00pm – Town School Fair at The Palace of Fine Arts (Town School is under construction, so the event will take place at this location.