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2013 Spring Conference

MAY 2, 2013 -

Spring Conference: May 2 - May 4, 2013

Sheraton Fisherman’s Wharf Hotel
2500 Mason Street
San Francisco, California 94133

  • WBSA has a room block for Thursday (5/2) through Saturday (5/4) at a room rate of $189 per night (not including applicable state and local taxes). Additional persons sharing a room are an extra $20. The cut-­off date for conference rates at the Sheraton is April 2, 2013.
  • Parking at the hotel has been discounted to $30 per-­night
  • Complimentary internet in guest rooms.
  • Please register directly with the hotel on-­line at:
  • For printable PDF, click here
WBSA Conference Schedule – 2013

Thursday, May 2nd

3:00pm – WBSA and Bay Area ALC Members Meeting This meeting is a great opportunity to meet Bay Area placement counselors. WBSA member schools are welcome to attend this event. Join Senior Director of Outreach Aimee Gruber and Dr. Catherine McClellan, noted psychometrician with Clowder Consulting, as we explore the value and interpretation of standardized tests and discuss the latest developments at SSATB. This event is followed by a reception from 5:00 to 6:00. (Register for the meeting directly with SSATB.)

6:00 -­ 8:00 PM – WBSA Spring Conference Opening Reception (cocktails and appetizers)


Friday, May 3rd

8:00 -­ 9:00 AM
– Breakfast

9:00 -­ 10:30 AM Keynote Address: "25 Factors All Great Schools Have in Common", Pat
Bassett, President, NAIS In this presentation, the president of NAIS shares his response to the challenge in Jim Collins' booklet, Good to Great for the Social Sector: i.e., finding a substitute for profit in the nonprofit world by defining greatness itself as the metric. What are the "data proxies" and other measurements for attributes of great schools? How do they related to the vision of sustainable schools?

10:30 -­ 11:00 AM – Break

11:00 AM -­ 12:00 PM"State-­of-­Admission" Survey Report, Aimee Gruber, Senior Director of Outreach & Business Development, SSATB Last summer, SSATB partnered with a dozen state and regional associations to conduct a comprehensive survey about the state of admission at independent schools. This anonymous survey was sent to admission directors in August and results have been professionally analyzed. SSATB hopes this will serve as a baseline for valuable industry data as well as a vehicle for advancing the profession. How many independent school directors of admission have a role in tuition and financial aid budget setting at their school? Come to the session and find out!

11:00 AM -­ 12:00 Noon"Executive Session with Pat Bassett" A special session for WBSA and CAIS Bay Area Heads of Schools to talk with Pat about his perspectives as he departs NAIS.

12:00 Noon -­ 1:00 PM – Luncheon: Presentation of the Hilton and Lifetime Membership Awards

1:00 -­ 2:00 PM"How to Best Use Google Analytics and Landing Pages to Maximize your Marketing Efforts", Peter Baron, AdmissionQuest

2:00 -­ 2:15 PM – Break

2:15 -­ 3:15 PM"Creative Uses for Data", Bill McMahon, Director of Admission, Thacher School We all use data are always looking for more creative and effective ways to do so. This session will be in breakout format where participants will have an opportunity to learn how several different schools are using data effectively.

Adjourn for dayWBSA sponsored Alcatraz Trip! Alcatraz Island offers a close-­up look at the site of the first lighthouse and US built fort on the West Coast, the infamous federal penitentiary long off-­limits to the public, and the 18-­month occupation by Indians of All Tribes which saved the tribes. Rich in history, there is also a natural side to the Rock—gardens, tide pools, bird colonies, and bay views beyond compare. (This is an optional side trip to a "must see location" when visiting The City. WBSA will cover the cost of the Alcatraz tour to conference registrants. Folks are welcome to bring spouses and/or family for a cost of $30 each.


Saturday, May 4th

8:00 -­ 9:00 AM
– Breakfast

9:00 - ­10:00 AM – WBSA Business Meeting (Required for member school participants)

10:00 - 10:30 AM – Coffee Break

10:30 – 11:30 AMThe Latest Research from TABS, Steve Banks, Director of Operations, TABS
In this presentation, we will learn the latest research from TABS regarding: International Student Diversity; Student Ethnic Diversity; Enrollment and Migration; and Structural Elements of the International Boarding School Marketplace.

11:30 AM - Conference Closing Remarks

Lunch on your own. Afternoon free.

6:00 – 8:30 PM – Town School Reception in the evening (Details to follow directly from Shelly Dorfler at Town School)


Sunday, May 5th

11:00AM -­ 2:00 PM
–Boarding Schools Fair at the Town School